Advanced AI: From Concepts to Strategy

Language: English

This 10-lecture series takes participants from AI fundamentals deep into the strategic, ethical, and practical dimensions of artificial intelligence. Drawing on professional-level content — used by executives and AI leaders globally — each lecture combines conceptual learning with hands-on workshops and real-world case studies.

Participants will gain the knowledge to use AI tools fluently, evaluate AI systems critically, contribute to AI strategy in their organisations, and navigate the ethical and regulatory landscape of AI in Europe. The course culminates in a personal AI use case project, which participants present to the group.

What Participants Will Learn

By the end of the full lecture series, participants will be able to:

• Explain how modern AI systems (LLMs, neural networks) work at a conceptual level

• Write advanced prompts and use AI tools to significantly boost personal productivity

• Evaluate AI use cases, assess ROI, and propose AI strategies for real organisations

• Apply ethical frameworks and governance standards (including the EU AI Act) to AI projects

Who Is This Course For?

• Professionals seeking to integrate AI into their work or business

• Managers, leaders, executives, and team leads exploring AI strategy, adoption, and governance

• Entrepreneurs and business owners identifying AI-driven opportunities

• Tech-curious adults who want to go well beyond the basics

• Anyone who wants to speak confidently about AI in a professional or leadership context